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Money-Strike
In partnership with Raiffeisen Bank, the Money-Strike campaign was launched as an innovative financial education initiative tailored for youth through the universe of tactical shooters. The project featured a custom-built Counter-Strike map designed to gamify essential financial concepts, transforming abstract monetary education into interactive, engaging gameplay. The campaign bridged the gap between banking and the gaming community, utilizing immersive experiences and gaming...
In partnership with Raiffeisen Bank, the Money-Strike campaign was launched as an innovative financial education initiative tailored for youth through the universe of tactical shooters. The project featured a custom-built Counter-Strike map designed to gamify essential financial concepts, transforming abstract monetary education into interactive, engaging gameplay. The campaign bridged the gap between banking and the gaming community, utilizing immersive experiences and gaming influencers to promote financial literacy, smart saving habits, and economic responsibility among Gen Z players.
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Client:
Raiffeisen Bank România

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