April 25, 2026
Online
Kaufland HighSchool Heroes 2026
Kaufland Romania, in partnership with Digital Crusade and Nexus Gaming, launched the national esports project "Kaufland HighSchool Heroes", dedicated to high school students aged between 16 and 19. The program spans over a year and features 36 monthly tournaments across three of the country's most popular video games: Valorant, League of Legends, and Counter-Strike 2. Beyond the competitive format, the platform aims...
Kaufland Romania, in partnership with Digital Crusade and Nexus Gaming, launched the national esports project "Kaufland HighSchool Heroes", dedicated to high school students aged between 16 and 19. The program spans over a year and features 36 monthly tournaments across three of the country's most popular video games: Valorant, League of Legends, and Counter-Strike 2. Beyond the competitive format, the platform aims to transform gaming into transferable skills for the future, promoting values such as teamwork, fair play, and strategic thinking. The project officially debuted with an interactive classroom activation at East European Comic Con 2026 and is supported by content creators like Jaxi, Chitzunel, and Werty.
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Client:
Kaufland România
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